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Design & Code
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> Brand identity, websites, and custom apps for service-industry businesses.
> I design it, I build it, I ship it.
> You no longer wait for a bigger team to scale your shop. I build the brand and the back end — so you can.
> Every tile below is a real, scrollable website (or app) I designed and shipped.
> Hover for context.
> A focused stack. I take projects end-to-end — no handoffs, no surprise vendors.
Logo systems, type, color, voice and the guidelines to keep them in line. The look your shop actually deserves.
The site that turns Google searches into booked appointments. Fast, mobile-first, indexed properly — not a Wix template.
The back-end nobody else builds for you. Dispatch, scheduling, customer portals, invoicing — automating the parts of the business that drain your hours.
| You no longer wait for a big tech vendor to build the specific tool your
| shop needs. We design it, ship it, and own it together.
I'm Dakota Straub — an independent designer & developer working with founders and service-business owners on the bits of their company that show up everywhere: identity, websites, and the custom software that keeps the lights on.
Now I take a small number of projects each quarter so I can do the work myself, start to finish. No account managers. No surprise invoices.
"Dakota took a half-baked deck and turned it into a brand we still get DMs about. The booking site he built tripled our lead volume in six weeks."
"Most designers send three concepts and call it a day. Dakota sent one — and it was so obviously right we shipped it the next morning. Then he built the dispatch app on top of it."
"We were drowning in spreadsheets. Dakota replaced six of them with one screen the techs actually open every morning. Hours back per week."
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